The business moves into high-end estate agency
Rapid growth is achieved through kitchen production and ironmongery sales
Rebranding of the company to Strada
The business focuses fully on architectural hardware with the end of kitchen sales
Strada wins a huge contract to supply the ironmongery for the new St Bernard’s Hospital in Gibraltar
Strada supplies the architectural hardware for London’s new exhibition centre, ExCeL
To accommodate growth, the company moves to new premises in Forest Hill that are five times larger than the previous site
A contract is secured for HM Kensington Palace
Strada is awarded two major London contracts: the Hippodrome Casino and the award-winning residential development, NEO Bankside
Strada rebrands as Strada London
Strada London relocates to new-build premises in Wrotham, Sevenoaks providing larger operational space to better serve project requirements
Architectural ironmongery since 1850.
Established in 1850 by William Woodcock, the family business ventured on a real estate journey. In a strategic shift during the 1980s, they acknowledged the burgeoning kitchen manufacturing market’s potential. Evolving into kitchen hardware specialists, the venture flourished, prompting a natural progression into various household ironmongery. This triumph laid the foundation for a pivotal rebranding in 1981, transforming the company into Strada. Today, still operating as a partnership, the business is a testament to the Woodcock family’s enduring legacy. Guided by the vision and ingenuity of the current generation, Strada continues to shape the industry landscape with a rich history of adaptation, innovation, and unwavering commitment.
The Management Team
Over the years, Roz has built up considerable knowledge of the market – particularly the interior design of high-end residential schemes.
Our Company Values
- Strada is a company dedicated to quality.
- Integrity is our watchword, and we aim to exceed our clients’ expectations.
- Our commitment is demonstrated not only in the high standard of products but also in our approach to all aspects of business.
We had a good experience working with Strada on the Scoles project and found their service both efficient and professional. So much so that we then appointed them for our next project at Addison Crescent.Emma Folland, The Design House
Strada provided great support throughout what was quite a difficult job… The competency and professionalism of the Strada team ensured we were able to put faith in their ability to deliver.Rupert Munday, Waldo Works
We have worked with Strada on many projects over the years…they are very knowledgeable, reliable and thier hands on approach is what makes them a pleasure to work with. We enjoy working with Strada very much.Juliette Byrne, Juliette Byrne Interior Design
I did write to Strada at the conclusion of the project at Ingram Avenue… The company provides a reliable and efficient service and is my preferred supplier of Ironmongery for my projects.Roz Laren, LBJ Property Design & Construction