Architectural ironmongery since 1850

Founded by William Woodcock in 1850, this family business was initially focused on real estate, but switched its focus to the potential of the expanding kitchen manufacturing market in the 1980s. As a result, they became specialists in kitchen hardware and soon took the opportunity to diversify into all types of household ironmongery. The success of this venture ultimately led to the company rebranding as Strada in 1981. Still a partnership today, the business is now in the hands of the current generation of Woodcocks.

The Management Team

Chris Woodcock


Under Chris’s leadership, and with his formidable expertise, Strada London has forged ahead in the architectural ironmongery sector.

Roz Woodcock


Over the years, Roz has built up considerable knowledge of the market – particularly the interior design of high-end residential schemes.

Murray Woodcock

Project Director

With his unwavering attention to detail, Murray is able to solve even the most challenging technical problems accurately and efficiently.

Anton Woodcock
Anton Woodcock

General Manager

Responsible for overseeing the company’s performance to ensure Strada remains ahead of the game in all aspects.

Portrait of Darryl Woodcock
Darryl Woodcock

Sales Director

With comprehensive product knowledge and creative vision, Darryl is an invaluable asset and continues to secure contracts from larger clients as well as overseeing the R&D department.

Our Company Values

  • Strada is a company dedicated to quality.
  • Integrity is our watchword and we aim to exceed the expectations of our clients.
  • Our commitment is demonstrated not only in the high standard of products but also our approach to all aspects of business.
Strada Accreditations