Woodcock Estates is founded
The business moves into high-end estate agency
Rapid growth is achieved through kitchen production and ironmongery sales
Rebranding of the company to Strada
The business focuses fully on architectural hardware with the end of kitchen sales
Strada wins a huge contract to supply the ironmongery for the new St Bernard’s Hospital in Gibraltar
Strada supplies the architectural hardware for London’s new exhibition centre, ExCeL
To accommodate growth, the company moves to new premises in Forest Hill that are five times larger than the previous site
A contract is secured for HM Kensington Palace
Strada is awarded two major London contracts: the Hippodrome Casino and the award-winning residential development, NEO Bankside
Strada rebrands as Strada London
Architectural ironmongery since 1850
Founded by William Woodcock in 1850, this family business was initially focused on real estate, but switched its focus to the potential of the expanding kitchen manufacturing market in the 1980s. As a result, they became specialists in kitchen hardware and soon took the opportunity to diversify into all types of household ironmongery. The success of this venture ultimately led to the company rebranding as Strada in 1981. Still a partnership today, the business is now in the hands of the current generation of Woodcocks.
The Management Team
Over the years, Roz has built up considerable knowledge of the market – particularly the interior design of high-end residential schemes.
Our Company Values
- Strada is a company dedicated to quality.
- Integrity is our watchword and we aim to exceed the expectations of our clients.
- Our commitment is demonstrated not only in the high standard of products but also our approach to all aspects of business.