Architectural ironmongery since 1850

Founded by William Woodcock in 1850, this family business was initially focused on real estate, but switched its focus to the potential of the expanding kitchen manufacturing market in the 1980s. As a result, they became specialists in kitchen hardware and soon took the opportunity to diversify into all types of household ironmongery. The success of this venture ultimately led to the company rebranding as Strada in 1981. Still a partnership today, the business is now in the hands of the current generation of Woodcocks.

The Management Team

Chris-M-Woodcock
Chris Woodcock

Director

Under Chris’s leadership, and with his formidable expertise, Strada London has forged ahead in the architectural ironmongery sector.

Roz-Woodcock
Roz Woodcock

Director

Over the years, Roz has built up considerable knowledge of the market – particularly the interior design of high-end residential schemes.

Murray-V-Woodcock
Murray Woodcock

Project Director

With his unwavering attention to detail, Murray is able to solve even the most challenging technical problems accurately and efficiently.

Anton Woodcock
Anton Woodcock

General Manager

Responsible for overseeing the company’s performance to ensure Strada remains ahead of the game in all aspects.

Darryl Woodcock
Darryl Woodcock

Sales Director

With comprehensive product knowledge and creative vision, Darryl is an invaluable asset and continues to secure contracts from larger clients as well as overseeing the R&D department.

Andrew Woodcock

Business Development Manager

With Andrew’s valued experience and expertise, he is responsible for identifying new leads in the market-place and tracks live projects right through to the procurement stage and beyond.

Our Company Values

  • Strada is a company dedicated to quality.
  • Integrity is our watchword and we aim to exceed the expectations of our clients.
  • Our commitment is demonstrated not only in the high standard of products but also our approach to all aspects of business.